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Reefer Madness (1938)
In director Louis J. Gasnier's cautionary and exploitational
anti-marijuana tale, the melodramatic cult classic favorite (originally
titled "Tell Your Children") was advertised on posters
as an "ADULTS
ONLY" film; the propagandized and fictionalized story was originally
financed by a church group (known as "Tell Your Children") to convince
parents that cannabis use amongst teens was becoming rampant and
more dangerous. Various taglines were used to entice viewers:
- The Sweet Pill That Makes Life Bitter
- Women Cry For It - Men Die For It!
- Drug-Crazed Abandon
- Youthful Marijuana Victims - See What Actually Happens!
The film's main plot made an attempt to connect and
blame cannabis use for criminal activity and declining mental and
physical health. As a gateway drug, it would lead to delusional
hallucinations, increased deviant sexual activity and morality, mental
illness, and violent behavior (i.e., reckless driving (hit-and-run),
attempted rape, physical assault, and self-harming suicidal impulses).
In the movie, the main group of drug-pushers or 'adult' procurers
(Jack, Mae, Blanche, and Ralph) enticed teens (Jimmy, Bill, Agnes
and Mary) to attend parties and smoke weed to become hooked. Later
once the film was rediscovered in the late 1960s and 1970s, it became one
of the earliest examples of a popular "midnight
movie" shown near college campuses, although at that time, it
was ridiculed for its unintentional, blatantly propagandistic and
exaggerated message that was considered comedic.
After its original release in the late 1930s (not 1936
as is often cited), exploitationeer and film-maker Dwain Esper (who
had done the same for the earlier cult film Freaks
(1932)), purchased the film and released it during roadshow
screenings in various areas for the next few decades, using sensationalist
titles including Tell Your Children, Doped Youth, Love Madness,
The Burning Question, Dope Addict, and Reefer Madness.
The 68-minute, low-budget film ($100,000) in the public
domain was both a critical and commercial failure, and has often
been rated as a very "bad
movie" - one of the worst ever produced, and running a close-race
against Ed Wood's abominable Plan
9 From Outer Space (1957). In the colorized version of the film,
the characters who smoked marijuana cigarettes exhaled pastel-colored
smoke.
It was later adapted into a stage musical in 1998 (and
also played as an off-Broadway hit in 2001). Then, it was also converted
in 2005 into a satirical TV-movie-musical comedy by director Andy
Fickman that was also titled Reefer
Madness (2005).
- the film's opening written prologue (with a slow
scroll) was intended to be a scare tactic and serve as an intense
warning and disclaimer [Note: Marijuana was spelled with an 'h'.]:
- "FORWORD: The motion picture you are about to
witness may startle you. It would not have been possible, otherwise,
to sufficiently emphasize the frightful toll of the new drug
menace which is destroying the youth of America in alarmingly-increasing
numbers. Marihuana is that drug -- a violent
narcotic -- an unspeakable scourge -- The Real Public
Enemy Number One! Its first effect is sudden violent,
uncontrollable laughter, then come dangerous hallucinations
-- space expands -- time slows down, almost stands still...fixed
ideas come next, conjuring up monstrous extravagances -- followed
by emotional disturbances, the total inability to direct thoughts,
the loss of all power to resist physical emotions leading finally
to acts of shocking violence...ending often in incurable insanity.
In picturing its soul destroying effects no attempt was made
to equivocate. The scenes and incidents, while fictionized
(sp) for the purposes of this story, are based upon actual
research into the results of Marihuana addiction. If their
stark reality will make you think, will make
you aware that something must be done to wipe
out this ghastly menace, then the picture will not have failed
in its purpose... Because the dread Marihuana may
be reaching forth next for your son or daughter...or yours
...or YOURS!"
- newspaper headlines being run through printing-press
rollers proclaimed the scourge of rampant drug use that had also
precipitated increased crime, narcotics sales, and drug wars
amongst narcotics rings: POLICE WAGE WAR ON NARCOTIC RING, DOPE
PEDDLERS CAUGHT IN HIGH SCHOOL, POLICE RAID MARIHUANA FLAT, FEDERALS
AID POLICE IN DRUG WAR, SCHOOL-PARENT ORGANIZATIONS JOIN DOPE FIGHT
- a classified ad in the newspaper advertised that
Truman High School was sponsoring a School-Parents Association
Meeting at 8:30 PM, led by high school principal Dr. Alfred
Carroll (Josef Forte)

Headlines: "DOPE PEDDLERS CAUGHT IN HIGH SCHOOL"
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PTA Meeting: HS Principal Dr. Alfred Carroll (Josef Forte)
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Parents In Audience Listening to Dr. Carroll's Lecture
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- during the meeting attended by parents,
Dr. Carroll (representing Lakeside HS) lectured to them about how
they must remain united against the spread of the menacing and "dreaded
marihuana"; he proposed a nationwide campaign for PTA associations
to promote compulsory education to eliminate the scourge and enlighten
the public about the drug traffic; Dr. Carroll read excerpts from
a letter he had received from a member of the Dept. of Narcotics
in Washington, DC, urging "eternal vigilance" to fight
against the cultivation and sale of marihuana cigarettes (a "deadly
narcotic")
throughout the nation; according to the letter, the sale of the "soul-destroying
drug" was even "more difficult to detect and halt
than the traffic in drugs such as opium, morphine and heroin";
various hiding places were demonstrated where the drugs could be
concealed (or smuggled)
- the plot then transitioned from the bookended lecture,
to a NYC tenement apartment in the high school's nearby neighborhood,
where the unmarried couple of Mae Coleman (Thelma White) and well-dressed
gangster Jack Perry (Carleton Young) were living together and dealing
marihuana to teens in the local schools; Mae was conversing with
Jack, arguing with him that they didn't need to deal to young teens,
but should only sell to older clients: "We can get along without
dragging those young kids up here...I wish you'd lay off those
kids!" but he objected: "Oh, why don't you button up your
lip?...why don't you get over that 'mother' complex"
- Jack met up with his associate Ralph Wiley (Dave
O'Brien), a college dropout who according to one of the teens had
been in "a couple of jams" and whose parents had just been
divorced; on the street, Ralph and Jack engaged in conversation with
high-school teen Mary Lane (Dorothy Short) who was driving her
1936 Ford V8 De Luxe convertible with her college-student/brother
Jimmy Lane (Warren McCollum) in the back seat, while she was speaking
to her HS boyfriend Bill Harper (Kenneth Craig) standing on the
sidewalk
- Jimmy was lured away from Mary by Ralph and Jack
to Joe's (Lester Dorr) place, a nearby malt shop where other teens
were dancing; Jimmy was greeted by a friend named Agnes (Pat Royale);
while he and Agnes danced to jive piano music, Ralph and Jack
spoke to their sly teen recruiter Blanche (Lillian Miles) about
trying to lure more young drug-prospects over to Jack's and Mae's
apartment to get them hooked; during a break in the music, the
shop's wild-haired jive piano-player Hot Fingers (Ted Wray) with
a demonic smile snuck a marijuana cigarette in a closet; Blanche
was able to easily persuade Jimmy and Agnes to join her, along
with Ralph and Jack, to attend a "little
party"
at her girlfriend Mae's apartment
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Bill and Mary Acting Out a Scene From Romeo &
Juliet - Interrupted by Mary's Mother Mrs. Lane (Mary MacLaren)
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- the next scene was on Mary Lane's house patio where
the cute couple Bill and Mary were served hot chocolate and cookies
by Mary's attentive mother (Mary MacLaren); Bill acted out
a Shakespearean scene for her from Romeo & Juliet and
stole a kiss from Mary, but then embarrassed, he quickly left
after Mrs. Lane caught them smooching together; he awkwardly stumbled
backwards into a small water fountain
- in the Harper household with his parents (Edmund
Mortimer and Marin Sais) and his younger brother Junior (Harry
Harvey Jr.), Bill was teased about having Mary as a girlfriend
- a "swell girl"
- the next day in town on Main Street, Jimmy drove
up in Mary's convertible and spoke to Bill standing on the sidewalk;
Bill joined Jimmy for a visit to Joe's malt shop, where
they sat down in a booth with Blanche and Ralph, and ordered
a float and a root beer; Bill was talked into joining Jimmy and
the others for a visit to Mae's apartment for a party: (Jimmy:
"Mary won't be jealous...All the kids will be there, its keen!");
once they arrived, Blanche introduced the hesitant novice Bill
to Mae; some kids made out on the couch across from them

Teens Making Out at Mae's Party
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Blanche Suggested That Bill Try One of Her 'Reefer' Cigarettes
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Bill's Marihuana Cigarette Was Lit by Blanche
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Mae's Dance, Make-Out and Reefer Party
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- Mae told Jack that she was
low on her stock of marihuana 'reefer' cigarettes that were being
passed around; since Jack's car was in the shop, he asked
Jimmy to drive him to Cedar Avenue to pick up more from his
drug-pusher supplier; meanwhile in Mae's living room, Blanche
took away Bill's tobacco cigarette and suggested that he try
one of hers: ("Oh
dear, if you want a good smoke, try one of these!"); Bill
watched warily as Agnes and Ralph took drags on their reefers,
and then reluctantly let Blanche light his marihuana cigarette
as she encouraged him: "I
thought you were a sport!. Of course, if you're afraid...I know
you'll like it, really you will. Just take a puff of it";
Ralph watched Bill get 'hooked' and reacted
with a maniacal laugh
- Jimmy parked Mary's convertible on the street's
curb outside Jack's Boss' (Walter McGrail)
headquarters; before Jack entered to buy more cartons of marihuana
cigarettes, he gave Jimmy one of his 'reefers' to smoke
- Jack bragged
to his Boss about the increasing business due to his younger and
younger drug initiates: ("Those kids sure
go for it"); another pusher named Pete Daly (Richard Alexander)
entered the office and complained that the Boss was selling drugs
to teens: ("Taking two-bit pieces from kids!...I'm just DOPE
enough to draw the line selling hop to kids!"); the Boss told
him he could quit the lucrative business permanently if he had any
complaints; Jack bought "ten gross" (120 dozen cigarettes
total) before departing
- by the time Jack returned to the car, Jimmy was
"high," slurring his words, and bragging that he was "red
hot";
as Jimmy recklessly raced through the streets, Jack cautioned him:
"Slow down - you'll kill somebody!"; moments later, Jimmy
ran a red light and ran over and critically-injured an elderly
pedestrian in a crosswalk, and immediately fled from the hit-and-run
scene
- the next morning at breakfast, Mary's mother asked
why she had lost her appetite, and asked if there was "anything
wrong" between her and her boyfriend Bill Harper, who she
hadn't seen for a few days; it was then obvious to Mary that after
her brother Jimmy entered and sat down, there was something seriously
bothering and worrying him
- in the interior of the federal government's FBI
building, school principal Dr. Carroll reported to FBI agent
Mr. Wyatt (Edward Earle) in his office about his concerns that
an "organized gang" was distributing narcotics to area
high school students throughout the city; although Wayne agreed
it was a problem, he explained that since marihuana grew wild everywhere,
it was available everywhere (and cases of illegal interstate commerce
were almost non-existent) unlike other narcotics; he recommended:
"The only sure cure is a widespread campaign in education";
the agent exhibited file cabinet drawers with folders full of marihuana
records and cases: (i.e. a 16 year-old "marihuana addict" who
staged a hold-up and then killed his entire family with an axe!);
Dr. Carroll was allowed to take some of the records to use in combatting
the drug problem in his school
- in the next scene set in Dr. Carroll's HS office,
Mary's boyfriend Bill denied the accusation that there might be
something wrong with him, or that there might be a hidden reason
for his falling grades, since he was normally a solid student;
Dr. Carroll asked: "Isn't it true that you have - perhaps
unwillingly - acquired a certain harmful habit, through association
with certain undesirable people?"; Bill dismissed the question
and insinuation, but did admit to some other problem at home that
he was worried about
- meanwhile, Mary was awaiting Bill's arrival
at the tennis courts, but was informed by another student named
Kenny: "He
hasn't been here for weeks"
- in Mae's apartment, "high" on dope Blanche danced
wildly (and took off some clothing), while Bill (also stoned)
watched her; Jimmy raced (with Agnes) to the piano to play some
tunes for her before they were distracted with kisses, while Mae
kept goading Bill into dancing with her; he was coaxed to join
her and then she and Bill twirled their way into the back bedroom
to kiss and make love (off-screen) as she reclined back on a divan;
in the living room, the totally-stoned Ralph giggled and
reacted with more maniacal laughs while watching all of the couples
around him making out
- two police officers approached the Lane residence
to follow up on Jimmy's hit-and-run accident; they had a report
of the license plate number that was similar
to the license plate on Mary's convertible; she claimed (deceitfully)
that she had possession of her car the entire 29th day (of the
last month) when the accident occurred, but she was troubled by
the questioning
- Mary went looking for her brother Jimmy at Joe's
malt shop, and claimed to owner Joe that she was supposed to meet
him there; she was directed to the address of Mae's apartment;
while Mary waited in Mae's living room for Jimmy to appear, Ralph
offered her a marihuana cigarette (she thought it was a regular
tobacco cigarette); as the drug took effect, Mary began giggling;
meanwhile, Bill was in the back bedroom with Blanche was who was
waking up after another sexual romp; on the couch in the living
room, Ralph advanced on Mary by trying to kiss and embrace her
and remove her blouse, but she fought back; Bill wandered into
the living room and saw Mary being forcibly sexually assaulted
by Ralph - but misinterpreted (seen in his double-exposed hallucination)
that Mary had willingly submitted to him and the two were having
sex together; he approached, grabbed Ralph, and punched him in
the jaw

Ralph Offering a 'Reefer' to Mary on the Couch
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Ralph's Attempted Assault on Mary in the Living
Room
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Bill Assaulting and Punching Out Ralph
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Bill and Jack Struggling For His Gun
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Mary Accidentally Killed With Stray Gunshot
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Jack Placing Gun in Bill's Hand to Frame Him
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- in the kitchen where Jack was speaking to the heavy-drinking
Mae, he heard the commotion in the
living room and rushed in to see the Bill and Ralph brawling;
Ralph was knocked out and fell back onto a sofa; Jack attempted
to strike Bill unconscious with the butt of his gun, but during
their wrestling for the gun, Jack's gun fired and the bullet struck
Mary in the back and killed her; Jack then pistol-whipped Bill
and struck him unconscious; to frame Bill for Mary's murder, Jack
placed the gun in Bill's hand; Ralph and Blanche were ordered out
of the apartment as Jack took charge of the situation; Bill was
revived and after looking down at the gun in his hand, he reacted
with dismay that he had shot Mary: (Jack accused him of murder:
"You killed her"); before leaving, Jack privately told
Mae to provide an alibi to the authorities: "These two kids
came up here for a couple of beers. You were out in the kitchen,
you heard the shot. When you got in here, that's what you found"
- in the malt shop, Jack discreetly spoke to Jimmy
about the hit-and-run accident victim, who had recently died; Jack
made a deal with Jimmy: "Nobody will ever know you were driving
that car....Just as long as you keep your mouth shut that you were
ever up at Mae's apartment"
- Bill was put on trial for Mary's death with a Judge
(Edward LeSaint) presiding; during testimony to the court and
jury, Dr. Carroll was called to the stand as a character witness;
he declared that he had observed over the previous three months
how Jimmy's demeanor and behavior had changed due to his marihuana
use: ("It causes errors in time and space"); although
the principal was cautioned about having no proof of his allegations,
Carroll explained Jimmy's past character traits: "He was a
fine upstanding American boy: a good scholar; a good athlete, and
representative of the caliber of young men we are proud to graduate
from our school"
- in a hide-out apartment, Ralph, Mae and Blanche
were particularly nervous about their situation and wanted to leave,
but Jack explained to Mae: "You're
gonna stay here just as long as we have to keep those two under
cover. 'Til the trial's over - or the Boss gets a better idea";
Jack and Mae were worried that Ralph was becoming problematic: "All
you gotta do is keep him from having too many reefers," although
Mae was concerned: "He'll probably spill and tell all he knows
if he gets a chance"
- Jack visited with his Boss for advice about what
to do with Ralph - and it was suggested to silence Ralph forever
to keep him from confessing and ruining their drug trade: (Jack:
"I've gotta hunch he's due to crack when that Harper verdict
comes in. If he's on the tea, he's liable to take a powder on us,
and blow his top to the D.A." The Boss: "You mean you
think we'd all be better off if he never, uh, heard the verdict?")
- at the trial during the Prosecuting Attorney's (William
Royle) summary to the jury, he chastized Billy as guilty: "By his
own admission, he pressed the trigger of the weapon that sent lovely
and innocent Mary Lane to a tragic and untimely death"; the Prosecutor
went further by claiming that the defendant couldn't claim insanity:
("The defense has been unable to prove that he was insane. William
Harper was sane when he visited the apartment where the tragedy
occurred. He was in the habit of visiting the place. He was sane
when he went to bed with another young women"); he even suggested
that there was a very clear motive: "Involved, as he was, in a
tawdry love affair, Mary Lane was in the way. She had found him
out. In a moment of anger, he deliberately and willfully, killed her")
- during deliberations in the Jury Room led by the
Foreman (Frank O'Connor), there was only one skeptical juror who
voted "not guilty"; the Foreman tried to sway the vote
by stating how Bill had confessed: "He admitted it himself" -
as he looked at a swinging light cord that ominously turned into
a hanging noose; the Foreman advocated for a guilty vote, to punish
Bill - for the good of society: "We gotta make an example,
before boys like that contaminate all of our children"; a
second vote-decision concluded that Bill was GUILTY; the inconsolable
Mrs. Harper broke down in the courtroom when the verdict was announced,
and Bill slumped down on the desk in front of him
- Mae returned to the others in their hide-out
apartment, where the stir-crazy and distressed chain-smoking Ralph
was becoming increasingly crazed and demented as he paced the floor;
suffering from symptoms of heavy drug use, Ralph's guilty conscience
was also tormenting him: ("I've gotta see Jack. We can't let
that kid hang"); as Blanche and Ralph both became high after
smoking reefers, Blanche played loudly and dramatically on the
piano as the maniacal Ralph egged her on: "Play it faster!
Faster! Play it faster"; when Jack arrived, Blanche stopped
playing, and Ralph confronted Jack - to accuse him of threatening
to kill him: ("I know what you want. You want to kill me");
Jack calmed him down: ("You're crazy, take it easy, kid"),
but then began to remove his gun from his jacket; the deranged
Ralph reached for a fireplace poker and mercilessly beat Jack to
death, as Blanche uncontrollably and hysterically laughed and cried;
Mae entered and watched the murder
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Ralph's Fireplace Deadly Poker Assault on Jack -
As Blanche Laughed Hysterically
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- the apartment's manager heard the commotion and
called the police, who promptly arrived and arrested Ralph, Mae,
and Blanche

The Boss Gang Leader Captured and Arrested
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Blanche's Suicidal Jump Out a Window
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Dr. Carroll's Concluding Warning to Parents
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- there were numerous revelations and consequences
in the film's conclusion:
- Mae was questioned by cops in a police interrogation
room, where she confessed to Jack's drug-dealing involvement
with the Boss and other gang members; in a montage of police
activity, the authorities were dispatched to arrest the Boss
and his associates and bust up the drug business
- in a Judge's Chamber, Blanche also confessed
that Bill was innocent and was framed and set-up by Jack to
look like Mary's killer: ("He shot Mary then he
put the gun in Bill's hand...But you see, Judge, Bill didn't
know that he hadn't killed Mary. He was so doped up they made
him think he had"); she agreed to plead guilty to a charge
of fostering moral delinquency in the case of William Harper;
Blanche also agreed to be a "material witness" against
Ralph for the murder of Jack
- but then as Blanche was being led down a hallway
by a prison matron, she suicidally jumped from a window
- due to her own feelings of guilt and trauma (seen in a brief
flashback) realizing that having sex with Mary's boyfriend
Bill had contributed to the reason for Mary's death
- as a result of Blanche's testimony, Bill's conviction
was set aside and overturned by the court, although the Judge
warned him: "We can express only the hope that your experiences
may not only keep you but thousands of others from the vicious
pitfalls of marihuana"; to remind him of his actions and
his possible fate if he continued down the wrong path, the
Judge ordered Bill to remain in the court for the next case
- to hear Ralph's sentencing
- the catatonic, delirious and hopelessly-insane,
marihuana-addicted Ralph was committed to a mental institution "for
the criminally insane for the rest of his natural life"
- in the book-ended epilogue-conclusion set back in
the opening sequence's PTA meeting, Dr. Carroll again reminded
parents in the audience that their children might be next unless
efforts at education averted similar tragedies; he specifically
pointed at a few of his listeners with an emphatic prediction: "The
next tragedy may be that of your daughter... or your son... or
yours or yours...'; then he turned toward the camera to implicate
the viewing audience as well: "Or yours!"; the super-imposed
words: "TELL YOUR CHILDREN" ended the film
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Jack Perry (Carleton Young) - Well-Dressed Gangster and
Drug Dealer

Mae Coleman (Thelma White) - Associated with Jack

Ralph (Dave O'Brien) - Jack's Associate, an Older College Dropout

Mary Lane (Dorothy Short) - HS Teen

Bill Harper (Kenneth Craig) - Mary's HS Boyfriend

Jimmy Lane (Warren McCollum) - Mary's Brother, College-Aged

HS Teen Agnes (Pat Royale)

Blanche (Lillian Miles) - Procurer of Teens for Jack, Ralph, and
Mae

Jive Piano-Player Hot Fingers (Ted Wray) Smoking a Marihuana Cigarette
in a Closet in the Malt Shop

At Mae's Party, Blanche Introduced Bill to Mae (Standing Up)

Jack's "Boss" Drug Supplier (Walter McGrail)

One of the Boss' Drug Buyers-Pushers - Pete Daly (Richard Alexander)

While Driving "High," Jimmy Had a 'Hit-and-Run' Accident

FBI Agent Mr. Wyatt (Edward Earle) Meeting with Dr. Carroll

Both Were High - Bill and Blanche Wildly Danced in Mae's Apartment

Agnes and Jimmy Kissing at the Piano in Mae's Living Room



Bill and Blanche Headed Toward the Bedroom to Kiss and Make Love
Billy Harper Put on Trial For Mary's Slaying

Billy on Trial in the Courtroom

Prosecuting Attorney Explaining Bill's Guilt to the Jury

In the Jury Room - The Swinging Light Cord Turned Into a Hanging Noose

Harper Verdict: "Guilty" - Bill's Reaction

The Crazed Ralph Awaiting the Verdict on Bill: ("We can't let that kid
hang")

While Smoking, Ralph Urged Blanche to Play Faster on the Piano

Ralph Arrested for Jack's Murder

Mae Arrested and Interrogated by Police
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